BRAND’S DNA AND STRATEGY
I do brand archives and historical searches : « Brand’s bible » lights up the values, the history, and the legacy of the brand.
I also work on content, revealing the most desirable and releavant assets of a brand's culture.
GLOBAL BRAND DEVELOPMENT MANAGER
I supported Rémi Babinet, the CEO of the so called “ also an ad agency”, in enhancing the corporate brand’s impact on creative community worldwide through innovative projects and creative content.
PRINT ADVERTISING CAMPAIGN
@BETC, we created the print campaign for the launch of this new private Foundation dedicated to contemporary experimentation in art, design and fashion. The Foundation takes place in the very center of Paris, in an iconic building designed by Rem Koolhaas.
FONDATION LOUIS VUITTON FOR BETC
I help BETC in defining content strategy and editorial of the Fondation Louis Vuitton's website.
GIVENCHY FOR DDB
I created the « Givenchy’s Bible » for DDB Paris. I supported strategic planning and their creative team for the purpose of a new competition.
ART & LUXURY BUSINESS: "LES NOCES REBELLES"
I wrote a study analyzing the collusion between Art and the luxury market : two worlds closely related in terms of history, economy and sharing similar challenges. How could art be of interest to the luxury business? And vice versa? Two different worlds or two similar one? Could one talk of a conflict of interest? The one study suggests an overall picture of this passionate and fruitful relationship.
LEGACY & CREATION
I created « Bureau d’Esprit » in association with Sophie Becker, a consulting agency specialized in brand legacy and brand artistic expression.